Wild Acre Live Brand Book

Wild Acre Live was officially launched as soon as pandemic restrictions on public gatherings were lifted in late 2021. In 2022, the outdoor music venue burst into full swing with concerts featuring Gucci Mane, Lupe Fiasco, UB40, Three Six Mafia, Marc Rebillet and more. The Phonetic team was tasked with creating a brand, content and media strategy to raise awareness of the venue and the shows within Fort Worth's vibrant live music community. Embracing the industrial setting of the venue, we crafted a brand narrative around the idea of everyone's favorite neighborhood bartender. This approach gave the venue and its marketing an identifiable and approachable character that immediately resonated with Fort Worth music fans.