The Pagoda Social Media Strategy

When it comes to executing social successfully, strategy is everything. Whether it's building a community of fans, selling tickets, documenting shows, staying up with trends or communicating crucial information - strategy is key to on-brand social media content that performs. Many brands bypass this important part of branding only to have to make up for in multiples down the road. To avoid that outcome we provided The Pagoda with a foundational strategy on which they can build in real time as their venue evolves.

Key to any content strategy is establishing a strong brand voice and identifying the audience personas to whom the brand is speaking. Our team took into account the community in which The Pagoda will operate, reinforcing the importance of personalized strategies custom built for each brand rather than the copy and paste approach many agency's take. Content pillars are equally as important to focus creators and publishers in how they position each post.