About

About us

We blend cultural fluency with cutting-edge technology - using data, AI, and real-time intelligence to uncover insights and amplify impact.

Whether digital, physical, or somewhere in between, we craft brand experiences designed for emotional resonance, cultural relevance, and measurable results.

Senior partners

Range breeds adaptability - and in modern business, adaptability wins.

Alec Jhangiani

With 18 years bridging the worlds of art, music, and film, Alec brings a cultural producer’s mindset to brand strategy. As an award-winning filmmaker, arts nonprofit leader, and music entrepreneur, he's helped brands like Dickies, Don Julio, and NASCAR translate marketing goals into meaningful cultural experiences—proving that impact is greatest when it's felt.

Ramtin Nikzad

A multidisciplinary creative with a filmmaker’s eye and an entrepreneur’s instinct, Ramtin brings a rare ability to build brands that live at the intersection of story, experience, and technology. Over the past eight years, he’s co-founded culture-shaping ventures including the music festival and venue firm Fortress Presents, the Web3-powered ticketing platform DeFy Tickets, and this agency, Phonetic.

Andrea Wilson

A strategic thinker with two decades at the forefront of advertising, Andrea blends deep consumer insight with a future-focused approach to media. As former SVP of Strategy at dentsu, she led breakthrough work for LVMH and spearheaded industry-first research on affluent audiences and the evolving role of technology in brand relationships. Her work lives where culture, behavior, and innovation meet.

Tyrone Williams

With over 20 years producing unforgettable live experiences, Tyrone brings a rare depth of expertise in turning moments into movements. From Def Jam Records to the NFL, he’s led large-scale productions that connect brands to culture in real time. Most recently, he served as Director of Production for Wild Acre Live, a 7,000-cap outdoor venue, and helmed NASCAR’s mobile museum tour, Fueling History—blending storytelling, logistics, and cultural relevance at every stop.

Testimonials

"Phonetic was instrumental in the success of one of the Modern’s most memorable events in recent memory. They consistently understand how to program a successful event and it is no surprise that we continue to be excited to work with them."

— Dustin Van Orne, Modern Art Museum of Fort Worth

"Phonetic was awesome to work with! They helped us navigate our campaign and adjust accordingly based on the results we were experiencing. We have not engaged in many digital display campaigns previously and Phonetic was able to guide us through from start to finish."

— Anne Thompson, National Corn Growers Association

"Phonetic honored my vision of my business, ETB Screenwriting. All my product communications are so much more cohesive and attractive. This company is a reliable, responsible, talented creative partner for all my business communication and branding."

— Laurie Hutzler, ETB Screenwriting

"Phonetic has guided us through further development of our branding and its consistent application on and offline, allowing us to better articulate what we do and more accurately represent the quality of work to potential clients."

— Effectus Group

"Since partnering with Phonetic, our small arts nonprofit has seen a significant increase in brand awareness and tangible growth in both membership numbers and engagement. Their expertise in branding, content creation, and social media engagement has reinvigorated our organization and allowed us to strengthen our presence within the classical arts community."

— Rachel Glazer, Friends of WRR

FAQs

Frequently asked

What kind of brands do you work with?

Historically we've worked primarily with lifestyle consumer brands but are expanding our services into lead generation for businesses like law firms, real estate agents and home service providers. Regardless the type of brand you represent, if you like our work we encourage you to reach out and have a conversation to see if there's a fit.

How do you set your fees?

Our fees are set on a per client/project basis. While there are certainly services that often carry the same fees across clients and projects, several variables including scope and other factors can cause fluctuation in fees which is why it's important to discuss each project in detail before establishing a structure.

Where are you located?

We are primarily based in Fort Worth, TX but have team members across North Texas and the country. As a modern agency working in an increasingly fragmented marketing landscape we believe the most efficient and effective way to serve our clients is with an an in-house team and outside experts who have the perfect skill set for each project.

Do I have to be in Texas to work with you?

Absolutely not! We work with clients all over the country.

Let's talk

Have a project in mind?

Let's talk business

When your brand becomes part of the culture, it becomes impossible to ignore.