Digital Media

TCU

Six years of ongoing digital media campaigns to increase awareness of one of Texas' most prominent higher education brands.

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Project details

TCU

Digital Media
Display Advertising
OTT Advertising
Paid Social

Since 2020 we have worked with TCU's University Marketing team to build and manage digital campaigns across web, social and connectedTV aimed at elevating the University's standing among its peers.

  • More than 300 million impressions and 3 million clicks over four years
  • 59% lower CPC than 2024 industry averages across Meta, Google and LinkedIn
  • MBA entered the top 50 in the U.S. News & World Report graduate rankings for the first time in history
  • 20% increase in peer perception score in U.S. News & World Report undergraduate rankings
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