NASCAR

As part of a multi-year partnership, we collaborated with NASCAR to create Fueling History: The NASCAR Mobile Museum, an immersive space for both new and lifelong NASCAR fans to witness the incredible contributions of people from diverse backgrounds throughout the sport's history.

• Designed a customized 52' trailer outfitted with state-of-the-art augmented reality experiences and NASCAR memorabilia, lent from racing teams
• Oversaw a team of more than 15 production crew, drivers and ambassadors, hosting over 30,000 attendees across the first destinations in 2024
• Originally set to visit 10 markets in 2024, NASCAR added multiple additional markets, including extended month-long engagements in top markets, based on demand