Friends of WRR

Formed in 1978, the Friends of WRR is a non-profit organization that advocates for WRR 101.1 through a number of different initiatives.They sought to preserve their identity but attract new audiences through new content, organic social media and digital ads.

• Refreshed logo, color palette, and communications strategy
• Developed and produced a short film about the organization and its history
• Delivered a 4x increase in rate of membership submissions through Meta ad campaigns
• Achieved a 75% increase in social media followers and100% increase in engagement over an 8-month period